The Architecture conflict vs. the architecture of collaboration
Open your social media feed. Within thirty seconds you will likely have seen something engineered to provoke you — a post calibrated by an algorithm to raise your cortisol, confirm your suspicions about the “other side”, or send you spiralling into an outrage loop that keeps you scrolling. This is not a bug. It is the business model. Platforms built on advertising revenue seem to have discovered, empirically, that anger and anxiety are among the most reliable engines of engagement. So their algorithms are optimised for both.
Now open Wikipedia. You land on an article. At the top, perhaps, a small notice: “This article’s neutrality is disputed.” Or: “This article needs additional citations.” Or nothing at all — just the text, the citations, the talk page quietly humming in the background where a numerous strangers are negotiating the phrasing of a single contested sentence. This, too, is not an accident. It is the result of deeply intentional architectural choices — choices that point in precisely the opposite direction from the attention-advertising economy.
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